I build it for myself first.

Three of these run Autora every day. They find the people I talk to, help me message them and show me what's working. The fourth, Bibs, is my own iPhone app. Here's what each one does, and how the same idea could work for you.

Live dashboard · Web app

Autora HQ

My command centre. Every DM and email I send to creators is logged in a spreadsheet. HQ reads those spreadsheets every ten minutes and turns them into one live screen: who's replied, who's waiting on me, and which messages actually get answers.

Autora HQ on a computer: the Insights view, with cards for what to do now, what isn't working and what is, each with how confident it is. Autora HQ on a phone: Waiting on your reply, the creators who've replied and are waiting on me, oldest first. Autora HQ's overview on a phone: how many people are waiting on me, today's progress against target and how many creators I've reached.
Shown with sample data. The real one holds people's details, so they stay private.

What it does

  • Updates itself from the spreadsheets I already keep, so nothing gets typed twice.
  • "Your move" lists everyone waiting on a reply from me, oldest first, and flags good replies that still need their free audit, so nobody's left hanging.
  • Says what's working, what isn't and what to try next, in plain English: which openers get replies, which audience sizes answer most and when people reply. Each comes with how much data it rests on, so a fluke doesn't pass for a trend.
  • Tests one email against another and shows the chance each one is the better message.
  • Works out how many messages a day it takes to reach a target number of calls.
  • Finds anyone in seconds and shows the whole conversation, DMs and emails together.
  • Checks its own figures against the spreadsheet every time, and messages me if an automation fails.

It's how I see what turns a message into a reply, and a reply into a call, so I can do more of what works instead of guessing.

How this could help your business

If your sales live in an inbox, a spreadsheet or a CRM, the same idea gives you one screen that shows what's coming in, who's waiting on you and what's actually bringing in work. It keeps itself up to date, so there's nothing to export and no formulas to look after.

Lead generation · Web app

Autora Leads

It finds local businesses that could use my help, checks each one, rates how good a lead it is and writes my first message. The strongest ones arrive on my phone as an alert.

Autora Leads on a phone: local businesses listed by rating, each with the reasons for it and tags such as Came back and Clicked to contact you. One lead opened: an Elite 97 rating card with six scores, and the reasons behind the first one. The ready-made sales script for that business: a call opener built on what was found, and questions to ask. The personal report the business receives: what's costing it enquiries, marked red, amber or green, with a fix for each.
Shown with sample businesses, not real ones.

What it does

  • Searches Google for a kind of business in a town, like hair salons in Glasgow, and checks each one's website, reviews and opening hours, how fast its site loads on a phone and whether it's hiring for the front desk.
  • Rates every lead from 1 to 99 on a card, like a player in a football game: Bronze, Silver, Gold or Elite. The rating weighs up need, interest, value, how easy they are to reach, fit and timing.
  • Writes a call opener, an email, a text and a sales script for the strongest leads.
  • Gives each business its own report of what's costing it enquiries, with a fix for each, and tells me when they open it, come back to it or tap to get in touch.
  • Runs on its own through the working day, inside Google's free allowance, and clears out leads that have gone nowhere after three weeks.
  • Works the other way round too: a free audit for a website that scores a visitor's answers, gives them an instant report and sends me a call script built on what they said.
  • Drafts only. I send everything myself, and it flags who can be emailed under UK rules and who can't.

How this could help your business

If you sell to businesses or homeowners in your area, the same system can find them, tell you who to call first and hand you the opening line. Or put the free audit on your own website, so every enquiry arrives with the answers you'd otherwise ask for on the phone.

Outreach · Phone app

Creator DMs

This one has saved me so much time. Messaging a creator used to mean opening Instagram, typing in their name, finding the right account, pasting the message, sending it, then going back to the spreadsheet to fill in six columns. For every single person.

Creator DMs on a phone: a card for each creator with their drafted message and Open profile, Copy DM and Mark as sent buttons. After marking three creators as sent: the Update sheet button at the top shows 3, with the creators waiting to be saved listed below. After tapping Update sheet: a message says three creators were marked as sent in the tracker, and a card flagged in yellow to check before sending.
Shown with sample creators, not real ones.

Before

  1. Open Instagram and type in their name
  2. Find the right account
  3. Copy the message from the spreadsheet and paste it in
  4. Send it
  5. Go back to the spreadsheet and fill in the date, the status and four more columns

Now

  1. Tap Open profile, and their page opens in Instagram
  2. Tap Copy DM, paste and send
  3. Tap Mark as sent. When I'm done, one tap on Update sheet fills in the spreadsheet for everyone

What else it does

  • The list fills itself from my Creator Finder, an automation that finds creators and drafts each message.
  • A message that needs a second look is flagged in yellow, with the reason.
  • Mark one creator as sent or all of them, with undo if I slip.
  • Nothing is lost if the signal drops: anyone marked as sent waits on the phone until the spreadsheet confirms it.
  • It never overwrites someone who's already been messaged, and it checks every change it makes.

I still send every message myself. The app just takes away everything around it.

How this could help your business

Most businesses have a job like this: copying details from one place to another, many times a day. A booking into a calendar, a form into an invoice, a list into a round of messages. A small app built around that one job takes the copying and pasting off your hands and gives you the time back.

iPhone app · Coming soon to the App Store

Bibs

My own iPhone app for weekly five- and seven-a-side football. It replaces the group chat that runs most games: who's in, who's dropped out, who's bringing the ball and who's on which team.

A Bibs game: Saturday at 10:00, nine of ten players in, who's bringing the bibs and ball, and the squad on the pitch. Find a Game in Bibs: a box for a match code and a list of venues nearby. A player's record in Bibs: games played, player of the match awards, average rating, wins, win rate and goals.
The Bibs ad, then the app. The people in the ad are AI-generated, and the screenshots use demo accounts.

What it does

  • One match code gets the whole squad in.
  • Teams are picked the moment the pitch is full, with the line-ups on everyone's phone.
  • A bench of up to four. When someone drops out, the bench hears straight away.
  • "I'll bring it" for the bibs and the ball.
  • Vote for player of the match and rate your teammates. Nobody sees who said what.
  • Everyone gets a record: games played, wins, goals and ratings.
  • Venues can list their pitches and weekly slots for players to find.

I designed it, built it and tested it myself, and it's coming soon to the App Store.

What this could mean for you

If your customers book, turn up or come back every week, an app can do the organising you do by hand: bookings, reminders, waiting lists and the "who's coming?" messages. If you're a creator, it's the same idea as turning what you teach into an app your audience uses every week, not a PDF they read once.

Every one of these started as a job I did by hand.

Tell me what's taking up your week. Answer a few quick questions, about two minutes, and I'll send you a free audit. No cost, no obligation. If it's not a fit, I'll tell you straight.

— Euan

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